GAZE
GAZE
MOBILE APPLICATION
HYBRID
PRODUCT DESIGNER
CCA
IMMERSIVE
THEME
Streamlining {Ultimatix}
Applications
SaaS Enterprise applications such as Appraisal Portal, Salary Application, Search bar database research, Login page redesign along with training sessions
For the Love of Space
{Gaze}
Interactive application that encourages "out of syllabus" learning through immersive visuals
Gaze
Interactive application that encourages "out of syllabus" learning through immersive visuals
GAZE
WELCOME WELCOME WELCOME WELCOME WELCOME WELC | FOR THE LOVE OF SPACE | FOR THE LOVE OF SPACE | FOR THE LOVE OF SPACE | FOR THE LOVE OF SPACE | FOR THE LOVE OF SPACE | FOR THE LOVE OF SPACE | FOR THE LOVE OF SPACE | FOR THE LOVE OF SPACE | FOR THE LOVE OF SPACE |
CHALLENGE
I want to be an Astronaut when I grow up
Every child is exposed to the novel experiences of the outside world that intrigue them to their fullest. From the wild and marine creatures deep down in the oceans, to the stars and planets high up in the sky.
But what next? When they enter schools and institutions, they touch base on these topics but provide absolutely no experiential or heavy knowledge about these subjects that could possibly become a potential unique career choice when they grow up.
OPPORTUNITY AREA
Gaze intends to encourage “out of syllabus” learning for kids, so as to develop a keen curiosity of unique domains through interactive learning and technologies to elevate their experience
Gaze
Interactive application that encourages "out of syllabus" learning through immersive visuals and innovative technology
An Immersive Learning application that helps your child learn beyond books
How might we encourage “Out of syllabus” subjects and provide imprinted experiences that help kids build early career hobbies by learning and exploring through an interactive medium
ROLE
Research
UX/UI
App Design
TOOLS
Figma
Illustrator
Photoshop
TEAM
Mentor :
Shawn Sprockett
DURATION
3 weeks
GAZE
An Immersive learning application that helps a child learn beyond books
ROLE
Research
UI/UX
App Design
TOOLS
Figma
Illustrator
Photoshop
TEAM
Mentor :
Shawn
Sprockett
DURATION
3 weeks
AIM
Goal of the app
Explore topics beyond books
Encourage and introduce unique career interests
Imbibe early learning and exploring
Exploratory Topics
Series of exploratory topics that attract the young audience in its simplest form but can eventually bloom into a prospectus career choice
RESEARCH
Competitive Analysis
UX: Intuitive navigation, Smooth animations
Features: Encyclopedia, Interactive elements, 3D view, Sound, Gallery
TA Study
Persona building and analysis with 3 target groups to identify how can we merge and find patterns
12
Students
Primary Audience
20
Parents
Secondary Audience
6
Schools
Secondary Audience
Insights
Intuitive Elements
Younger audience like to have constant interaction with the elements on the screen
Moving Images
Moving images were attractive and generated more interest for our audience than static images
Real Imagery
Real imagery attracted both our primary and the secondary audience as it detailed authenticity of the learning material and gave more precise details
User Control
Both the audience prefer a sort of a control over the application in terms of what they learn as well as how they use the application wisely
BUSINESS STRATEGY
Introducing the power of Intuitive learning through moving images and Augmented Reality to educate kids through theme based learnings.
Monthly Subscription
Monthly subscription model that introduces new themes every month.
Mixed Media learning
Provide physical resources and provide mixed media interactions through the application
Reward system
Providing a reward strategy that unlocks themes can to incentivize the users to entail monthly usage
USP
Unique Selling Point
New theme launch every month
Unique career possible topics
Personalized dashboards
New technologies introduced
Brand Values
This product focuses on two main audiences that attracts a varied set of values. Thus, a combination of those values can create a systemic product that can enable a good user experience to all.
DIVERGE < CONVERGE
Feature Brainstorm
DIVERGE < CONVERGE
Information Architecture
DIVERGE < CONVERGE
User Flow
Brand Guideline
Type and color
SOLUTION
Final UI
Competitive Analysis
UX: Intuitive navigation, Smooth animations
Features: Encyclopedia, Interactive elements, 3D view, Sound, Gallery
- Minimal visual language
- Dark BG makes color stand out
- Simple line iconography
- 3D Display mode- Kid friendly characters
- Dark BG
- Doesn't cater to all audience
- Easy navigation- Intuitive animations
- Real graphics
- Encyclopedia
- Merchandise and quotes- 3D Graphics
- Real time viewing
- Personlaise view points
Brand Values
This product focuses on two main audiences that attracts a varied set of values. Thus, a combination of those values can create a systemic product that can enable a good user experience to all.
Information
Architecture
User Flow
Wireframes
Visual Inspirations
Style Guide
Theme of the Month
Introducing the theme of the month that gives a gist of what to expect before they commit to the application. Every month a new theme is released and they can be accessed inside the app
Parental login and controls
Parents get a login access for this application and have parental control over certain settings on the application
Personal Dashboard
Kids dashboard to access profile, change themes, navigate to games and activities and attempt a daily challenge
TAKEAWAYS
Storytelling enhances experience
A narrative in the product can benefit audience to understand better and gain more value out of it. Especially interactive learning portals could leverage storytelling to attract the younger audience
Immersive is a feeling
As I focused on making my screens look immersive, I realized they are mostly based on ones perception and the state of mind. Especially for kids, immersive is a concept still novel. Their main attraction is to large scale moving images
Less is more
Making interactive learning is always a fascinating breakthrough. But there is a limit to interactions that add value to a product, especially when targeting an audience that explores technology and can get easily distracted from the main intention