TATA
MOBILE AND WEB
RESPONSIVE
LEAD UX DESIGNER
UX CoE
ENTERPRISE APPS
THEME
Gaze
Interactive application that encourages "out of syllabus" learning through immersive visuals
GAZE
WELCOME WELCOME WELCOME WELCOME WELCOME WELC | FOR THE LOVE OF SPACE | FOR THE LOVE OF SPACE | FOR THE LOVE OF SPACE | FOR THE LOVE OF SPACE | FOR THE LOVE OF SPACE | FOR THE LOVE OF SPACE | FOR THE LOVE OF SPACE | FOR THE LOVE OF SPACE | FOR THE LOVE OF SPACE |
TATA ENTERPRISE APPS
SaaS Enterprise applications such as Appraisal Portal, Salary Application, Search bar database research, Login page redesign along with training sessions
Ultimatix
Ultimatix is an internal hub for TCS employees in 149 locations across 46 countries. It hosts 200+ applications like Leave, Helpdesk, Tax & Compensation, Timesheet, Appraisals, etc.
An Immersive Learning application that helps your child learn beyond books
How might we encourage “Out of syllabus” subjects and provide imprinted experiences that help kids build early career hobbies by learning and exploring through an interactive medium
ROLE
Research
UX/UI
App Design
TOOLS
Figma
Illustrator
Photoshop
TEAM
Mentor :
Shawn Sprockett
DURATION
3 weeks
GAZE
An Immersive learning application that helps a child learn beyond books
ROLE
Research
UI/UX
App Design
TOOLS
Figma
Illustrator
Photoshop
TEAM
Mentor :
Shawn
Sprockett
DURATION
3 weeks
User Experience CoE team
[Responsibilities]
End-to-End Process
End-to-end User Research and Visual designs for new or existing enterprise products as the user needs keep changing.
Launch approvals with business
Provide final launch permissions to products by checking the heuristic principles followed and the maintenance of design system
Design Facilitator
Facilitate monthly trainings for cross functional teams to discuss design needs, do's and dont's and the best ways to collaborate
Key projects I worked on
Redesign the current login page for our TCS internal portal that encourages employees to use the Authcode login method over Passwords
Create the user flow and visual language for our new appraisal dashboard, consisting of 9 different audiences
Goal of this app
Explore topics beyond books
Encourage and introduce unique career interests
Imbibe early learning and exploring
Exploratory Topics
Series of exploratory topics that attract the young audience in its simplest form but can eventually bloom into a prospectus career choice
Competitive Analysis
UX: Intuitive navigation, Smooth animations
Features: Encyclopedia, Interactive elements, 3D view, Sound, Gallery
Competitive Analysis
UX: Intuitive navigation, Smooth animations
Features: Encyclopedia, Interactive elements, 3D view, Sound, Gallery
- Minimal visual language
- Dark BG makes color stand out
- Simple line iconography
- 3D Display mode- Kid friendly characters
- Dark BG
- Doesn't cater to all audience
- Easy navigation- Intuitive animations
- Real graphics
- Encyclopedia
- Merchandise and quotes- 3D Graphics
- Real time viewing
- Personlaise view points
Target Audience
12
Students
Primary Audience
20
Parents
Secondary Audience
6
Schools
Secondary Audience
Introducing the power of Intuitive learning through moving images and Augmented Reality to educate kids through theme based learnings.
Monthly Subscription
Monthly subscription model that introduces new themes every month.
Mixed Media learning
Provide physical resources and provide mixed media interactions through the application
Reward system
Providing a reward strategy that unlocks themes can become an incentive for the users to entail monthly usage
Unique Selling Point
New theme launch every month
Unique career possible topics
Personalized dashboards
New technologies introduced
Brand Values
This product focuses on two main audiences that attracts a varied set of values. Thus, a combination of those values can create a systemic product that can enable a good user experience to all.
Feature Brainstorm
Information Architecture
User flow
Moodboard and Visuals
Brand Values
This product focuses on two main audiences that attracts a varied set of values. Thus, a combination of those values can create a systemic product that can enable a good user experience to all.
Information
Architecture
User Flow
Wireframes
Visual Inspirations
Style Guide
Theme of the Month
Introducing the theme of the month that gives a gist of what to expect before they commit to the application. Every month a new theme is released and they can be accessed inside the app
Parent login
Parents get a login access for this application and have parental control over certain settings on the application
Personal Dashboard
Kids dashboard to access profile, change themes, navigate to games and activities and attempt a daily challenge
TAKEAWAYS
A narrative in the product can benefit audience to understand better and gain more value out of it. Especially interactive learning portals could leverage storytelling to attract the younger audience
Storytelling enhances experience
As I focused on making my screens look immersive, I realized they are mostly based on ones perception and the state of mind. Especially for kids, immersive is a concept still novel. Their main attraction is to large scale moving images
Immersive is a feeling
Less is more
Making interactive learning is always a fascinating breakthrough. But there is a limit to interactions that add value to a product, especially when targeting an audience that explores technology and can get easily distracted from the main intention