Design that humanizes the experience.
Kriti Gohil - Senior Product Designer currently shaping the infrastructure of TechOps at American Airlines with a Master's in Interaction Design from California College of the Arts, San Francisco.
Interactive application that encourages "out of syllabus" learning through immersive visuals.
Reach out for detailed Case study
SaaS Enterprise applications such as Appraisal Portal, Salary Application, Search bar database research, Login page redesign along with training sessions.
Gaze: Immersive Learning Application
Interactive application that encourages "out of syllabus" learning through immersive visuals.
Tracker: Parts tracking and Receiving
Tracking and Receiving application for aircraft maintenance parts moving across warehouses.
Streamlining {Ultimatix} Applications
SaaS Enterprise applications such as Appraisal Portal, Salary Application, Search bar database research, Login page redesign along with training sessions.
KoolSkools E-Learning
Client: 3 Minds Digital
Encouraging online learning through intuitive features and peer collaboration
I want to be an Astronaut when I grow up [Challenge]
Every child is exposed to the novel experiences of the outside world that intrigue them to their fullest. From the wild and marine creatures deep down in the oceans, to the stars and planets high up in the sky.
But what next? When they enter schools and institutions, they touch base on these topics but provide absolutely no experiential or heavy knowledge about these subjects that could possibly become a potential unique career choice when they grow up.
[Opportunity Area]
Gaze intends to encourage “out of syllabus” learning for kids, so as to develop a keen curiosity of unique domains through interactive learning and technologies to elevate their experience
Goal of the app [Aim]
Explore topics beyond books
Encourage and introduce unique career interests
Imbibe early learning and exploring
Exploratory Topics [Research]
Series of exploratory topics that attract the young audience in its simplest form but can eventually bloom into a prospectus career choice
[Competitive Analysis]
UX: Intuitive navigation, Smooth animations
Features: Encyclopedia, Interactive elements, 3D view, Sound, Gallery
[Target Audience Study]
Persona building and analysis with 3 target groups to identify how can we merge and find patterns
12
Students
Primary Audience
20
Parents
Secondary Audience
6
Schools
Secondary Audience
Insights
Intuitive Elements
Younger audience like to have constant interaction with the elements on the screen
Moving Images
Moving images were attractive and generated more interest for our audience than static images
Real Imagery
Real imagery attracted both audience groups as it details authenticity of the material and gave more precise details
User Control
Both the audience prefer control of the application in terms of what they learn as well as how they use the application wisely
[Business Strategy]
Introducing the power of Intuitive learning through moving images and Augmented Reality to educate kids through theme based learnings.
Monthly Subscription
Monthly subscription model that introduces new themes every month.
Mixed Media learning
Provide physical resources and provide mixed media interactions through the application
Reward system
Providing a reward strategy that unlocks themes can to incentivize the users to entail monthly usage
[Unique Selling Point]
New theme launch every month
Unique career possible topics
Personalized dashboards
New technologies introduced
[Brand Values]
This product focuses on two main audiences that attracts a varied set of values. Thus, a combination of those values can create a systemic product that can enable a good user experience to all.
Feature Brainstorm [Diverge < Converge]
[Information Architecture]
[User Flow]
Type and color
[Final UI]
Theme of the Month
Introducing the theme of the month that gives a gist of what to expect before they commit to the application. Every month a new theme is released and they can be accessed inside the app
Parental login and controls
Parents get a login access for this application and have parental control over certain settings on the application
Personal Dashboard
Kids dashboard to access profile, change themes, navigate to games and activities and attempt a daily challenge
[Takeaway
Storytelling enhances experience
A narrative in the product can benefit audience to understand better and gain more value out of it. Especially interactive learning portals could leverage storytelling to attract the younger audience
Immersive is a feeling
As I focused on making my screens look immersive, I realized they are mostly based on ones perception and the state of mind. Especially for kids, immersive is a concept still novel. Their main attraction is to large scale moving images
Less is more
Making interactive learning is always a fascinating breakthrough. But there is a limit to interactions that add value to a product, especially when targeting an audience that explores technology and can get easily distracted from the main intention
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