I want to be an Astronaut when I grow up [Challenge]
Every child is exposed to the novel experiences of the outside world that intrigue them to their fullest. From the wild and marine creatures deep down in the oceans, to the stars and planets high up in the sky.
But what next? When they enter schools and institutions, they touch base on these topics but provide absolutely no experiential or heavy knowledge about these subjects that could possibly become a potential unique career choice when they grow up.
[Opportunity Area]
Gaze intends to encourage “out of syllabus” learning for kids, so as to develop a keen curiosity of unique domains through interactive learning and technologies to elevate their experience
Goal of the app [Aim]
Explore topics beyond books
Encourage unique career interests
Imbibe early learning and exploring
Exploratory Topics [Research]
Series of exploratory topics that attract the young audience in its simplest form but can eventually bloom into a prospectus career choice.
[Competitive Analysis]
[Target Audience Study]
Persona building and analysis with 3 target groups to identify how can we merge and find patterns
12
Students
Primary Audience
20
Parents
Secondary Audience
6
Schools
Secondary Audience
Insights
Intuitive Elements
Younger audience like to have constant interaction with the elements on the screen
Moving Images
Moving images were attractive and generated more interest for our audience than static images
Real Imagery
Real imagery attracted both audience groups as it details authenticity of the material and gave more precise details
User Control
Both the audience prefer control of the application in terms of what they learn as well as how they use the application wisely
[Business Strategy]
Introducing the power of Intuitive learning through moving images and Augmented Reality to educate kids through theme based learnings.
Monthly Subscription
Monthly subscription model that introduces new themes every month.
Mixed Media learning
Provide physical resources and provide mixed media interactions through the application
Reward system
Providing a reward strategy that unlocks themes can to incentivize the users to entail monthly usage
[Unique Selling Point]
New theme launch every month
Unique career possible topics
Personalized dashboards
New technologies introduced
[Brand Values]
This product focuses on two main audiences that attracts a varied set of values. Thus, a combination of those values can create a systemic product that can enable a good user experience to all.
Feature Brainstorm [Diverge < Converge]
[Information Architecture]
[User Flow]
[Final UI]
Theme of the Month
Introducing the theme of the month that gives a gist of what to expect before they commit to the application. Every month a new theme is released and they can be accessed inside the app
Parental login and controls
Parents get a login access for this application and have parental control over certain settings on the application
Personal Dashboard
Kids dashboard to access profile, change themes, navigate to games and activities and attempt a daily challenge
